RDP Group specializes in niche trade shows and offers businesses the unique opportunity to target market consumers and industry professionals in a particular demographic.
Through our marketing events, the RDP GROUP offers your company an attractive and profitable showcase venue for your products and services. Our ability to serve our customers differentiates us from traditional trade show producers. We provide opportunities for businesses to expand their sales, market their products and services and test their marketplace. No other vehicles enable companies to communicate so effectively with their precise audiences, one-on-one, at such affordable prices.
'+
'
The Bar & Restaurant Show
Premier Trade Event on the East Coast...Bar None!!
• World Class Seminar Series • Beer, Wine, Liquor Samples and live Entertainment • Over 300+ Exhibitors • Much much more...
Tuesday June 26, 2012 Wednesday June 27, 2012
Jacob K. Javits Convention Center 11th Avenue & West 38th Street New York City, NY Learn More...
'+
'
Original GLBT Expo
Serving the Gay Community for Over a Decade
• Blending Business & Entertainment • Same Sex Wedding Expo • Passport Travel Expo • 2 Days of Entertainment that Never Stops
Saturday, March 17, 2012 Sunday, March 18, 2012
Jacob K. Javits Convention Center 11th Avenue & West 38th Street New York City, NY Learn More...
'+
' '+
'
Click Here for directions or call: 212-216-2000 NewYork BarShow - 2006 Jim Koch - Samuel Adams/Boston Beer - 2006 Keynote Address (Left) Steve Wesler- CEO, Producer of The Bar Show (Right)
'
);
}
function loadTips(){
$('#contentstart2').html('Expo Tips and Tricks');
$('#content').html(
'
8 Ways to Squeeze the Most From Your Tradeshow
At the close of a recent tradeshow, I asked two competitive exhibitors their impressions of the outcome. The first exhibitor, Joe, told me this; "It was great. We met 321 new prospects. We sat down with 12 new companies. We should generate at least 15 new sales from the contacts made here." The other exhibitor, Susan explained; "It was ok. We met a lot of new people. It was fun."
Just from those brief words, it\'s pretty clear that Joe is much more likely to reap better results than Susan. Consider the following tips, as Joe did, to squeeze the most from your tradeshow expenditure.
'+
'
'+
''+
'
Know who\'s coming to the tradeshow. For our tradeshows, the RDP Group will give you a pre-registered attendee list. Call them. Tell the future attendee that you\'ll be there, in booth 123, and you\'d really like to meet them. They are invaluable. It makes the experience very personal. Even if you have to outsource the pre-call, make sure to do them.
'+
'
Plans all unscheduled time - Exhibit hours are only a fraction of the overall meeting or convention time. What are you doing in your off hours? Either before the show or at worst, during the show, set up meetings during off exhibit hours with as many current clients and prospects as possible. It\'s a goldmine opportunity to understand the client\'s view of your product or service.
'+
'
Be assertive in searching for booth visitors.Don\'t sit. Don\'t stand behind your booth table. Get out into the traffic pattern and talk to people. You don\'t have to sell them. But you do need to converse with them to get them to come talk to you at your booth. Just get the door open for conversation. That\'s why they call it \'working the show\'. Once they\'re in your booth, most visitors will look to see what you\'re selling and you can steer the conversation to THEIR need for your product.
'+
'
Stand out in the crowd - Be creative in your dress, your exhibit, promotional items, and your demeanor. You\'re vying for attendees\' attention. Get it by doing SOMETHINGdifferently. One exhibitor I spoke with recently has everyone who works the booth wear a tuxedo. Another does themes - Caribbean, Luau, 50\'s Sock Hop, etc. People are attracted to what is unique. Make them curious.
'+
'
Offer an effective display.Your display will have their attention for just a few seconds before the attendee decides to stop or move on. Make sure it tells your story concisely and with a compelling message. A great exhibit doesn\'t have to break the bank, but it does have to entice visitors. Make sure yours is up to par.
'+
'
Offer giveaway items that attendees WANT or NEED.Giving away the same old thing to get them to visit you is wasted money. Attendees love specialty foods. They love contests for large prizes. Whatever you choose for a giveaway, just make sure it meets the attendee\'s wants or needs.
'+
'
Get contact info from every single booth visitor. Have a simple form, fishbowl for cards, electronic capture, or other method of getting attendee contact information before you hand out anything. For each card or form that the attendee completes, write your own notes on the back, Follow up within 10 days. The contact information that you gather is like fresh fruit. It\'s great and valuable today. It loses value with each passing day. People move. They change jobs. What\'s hot for them today may fade in light of new problems and challenges tomorrow. You had their attention at the tradeshow. Don\'t let the momentum dissipate. Send them something. Call them. Email them. Stay in touch. And do it within 10 days of the close of the show.
'+
''+
'
'+
'
The Center for Exhibition Industry Research (ceir.org) says research shows that up to 80% of leads gathered at a show are not followed up. Bottom line, that translates to - you\'ve wasted 80% of your money.
Here are tips for recouping your investment and improving your bottom line:
'+
'
'+
'
'+
'
What\'s Your Purpose at the Show? If it\'s to gather leads, then that should be the main focus for the entireprocess - before, during and after the show. What if it\'s something else, like meeting with clients or recruiting employees? That doesn\'t absolve you of following up leads. You still have to do it..
'+
'
What\'s a Lead? Define before the show what you considera lead. Is it a company that will purchase within a certaintime period? Has a certain budget? Is looking for a particular product you sell? You can separate the contacts into levels- A, B, C or hot, medium, cool - and work them that way. But they still have to be contacted..
'+
'
Who\'s Responsible? Before you get into the Body problem, any, no, some and every, write out the process. Producea schedule for following up. The first contact should come within 10 days of the end of the show. Otherwise people forget who you are. The trail becomes cool, then cold. Determine names and responsibilities at each step of the follow-upprocess. Accountability is important. Make certain people know what is expected of them, and who else is in the process. This is critical when the person staffing the booth is notthe person who does the actual call. The farther and longerthe process from the show site and date, the more chances there are to lose the lead..
'+
'
What\'s a Follow-up? At minimum it\'s a Thank You noteto every contact you made. These people invested time and money to come to the show, time and effort to stop by yourbooth. The simple courtesy of a Thank You goes a long wayin today\'s fast paced and impersonal world. If you listenedproperly and were able to gather specific information, youcan provide a quote, supply answers and have a real reasonfor the follow-up call..
'+
'
What Should You Send? Unless requested, do not sendthe $20.00, 20-pound corporate package of literature that tells absolutely everything about your company. Do not sendan obvious form letter ("Thank you for visiting us at the ABC Expo in Booth 6543 six months ago...")
Always send your business card - people will remember a logo and spelling of names and companies. Send information aboutyour company - a generic piece is fine. Send the specific answer to the question - My Company can help your company____ (crunch numbers faster, ship with less hassle, increase accuracy in testing). Include any samples, price lists or references which will help speed the sales cycle. When you plan ahead, it\'s really not that hard to handle follow-up.
Enjoy the show! Your Hard Working Friends at the RDP Group.
'+
'
'+
' '+
'
');
}
function loadPast(){
$('#contentstart2').html('Past Expos & Events');
$('#content').html(
'
• ISPE Pharmaceutical Expo & Conference • POZ Life Expo Tour • Limo Digest Expo • Waldbaums Nutrition Expo • 1st-3rd Criminal Justice Expo • Farmer Jack Food Expo • 1st-13th Healthcare Expo & Conference • A&P Food Expo • Kids Fest • Graphics Plus New Jersey • PCN Expo Plus • Graphic Plus • Festival of Jobs • New England Ad Expo • Food World Expo • GHO Expo • Long Island Construction Expo • Meadowlands Business Festival • Toys for Adults • Festival of Trees • Criminal Justice/Public Safety-NYC • Construction Plus • Delaware Valley Construction Expo • Entrepreneur Expo • Rochester Women\'s Show • Valley Forge Home Show • Living Better Expo Tour • AGComm 2000 • Food Town • Printing Northeast • American Drug Stores Health & Beauty Expo • Loblaws Food Expo • Meadowlands Home Show • Northeast Beauty Show • Kash \'n Karry Food Expo • 14th & 15th Northeast Healthcare Conference • BI-LO Food Expo • International Hair Expo • NY/NJ Festival of Foods • Great Scott Food Festival • 1st-12th Gay & Lesbian Business Expo • Delaware Valley Engineering & Technology Conference • Ad Expo Boston • Parent Magazine Kids Mania • Buffalo Women\'s Show • Piggly-Wiggly Food Expo • Home Office Expo 2000 • ASP Forum New York • The International Bar Show
Being UNIQUE HAVING INTEGRITY Showing CHARACTER DELIVERING QUALITY BUILDING CONFIDENCE BEING INNOVATIVE DOING BUSINESS Demonstrating ABILITY Acquiring TECHNOLOGY Applying CREATIVITY
ANY OTHER QUESTIONS?
PRODUCING SHOWS FOR ALMOST 30 YEARS!
The RDP Group is a proud producer of a number of niche\' events. Since 1975, we have managed and produced thousands of trade and consumer events throughout the United States. We believe that the "BEST SHOWS" are the ones that give back to the community. Such "giving back to the community" has earned The RDP Group a tremendous amount of loyalty and goodwill from our sponsors, exhibitors and attendees.
Our track record includes shows that have broken attendance records at the Hartford Civic Center, Meadowlands Convention Center, Nassau Coliseum, Jacob Javits Convention Center, Pittsburgh Convention Center, Providence Civic Center, Valley Forge Convention Center, Moriel Convention Center, Birmingham Convention Center, to name a few. We combine our unique and niche\' Marketing Concept with our community awareness approach to offer the niche\' Community with the best possible Expo of its kind.
Our experienced producers include Steven Wesler, Sharmayne Wesler, Irene Ziskin, Nancy Connon, Denyse Norris and Pam Burton. Combined experience is over 100 years show experience.
The RDP Group has also owned and managed the Meadowlands Convention Center/Meadowlands Productions/Meadowlands Electrical; managed All-American Display Co., an Exposition Service Contracting Company, and Meadowlands Recordings.
For more information, feel free to contact us at anytime. Simply call 800-243-9774 or info@rdpgroup.com.
');
}
function loadContact(){
$('#contentstart2').html('Contact RDP GROUP');
$('#content').html(
'
'+
'
This form is currently under routine maintenance, and should be back up soon. Sorry for the trouble
